Advancements in data and technology, combined with the disruption of a global pandemic, have radically reorganized the world of marketing communications.
From how people are consuming media and the techniques used to engage with them, to how we in marketing actually work together.
As an industry, it is important that we try to get ahead of the change and stop just responding to it. To think longer term. To start building the future, today.
This is the ambition of Shift.
Bringing together the opinions of leaders from across the world of marketing communications and exclusive research, Shift offers an informed view of what lies ahead to help marketers, and their agencies, rethink marketing for tomorrow, today.